PENINGKATAN KREATIVITAS SISWA SMK GRAFIKA DESA PUTERA, MELALUI PELATIHAN EDITING VIDEO DAN BRANDING VISUAL UNTUK KONTEN KOMUNIKASI

Abstract

The current development of digital technology drives the use of video as an effective communication medium; however, the quality of video content production among students remains low due to limited mastery of editing techniques and visual branding understanding. This problem is also experienced by the students of SMK Grafika Desa Putera, who have not been able to produce professional video content that meets creative industry standards. This community service activity aims to improve the students' creativity and technical skills in producing high-quality video content. The implementation method utilized was comprehensive training attended by 50 participants from the Graphic Design and Visual Communication Design (DKV) classes. The training included theoretical delivery on basic cinematography, demonstrations (A-roll, B-roll, and straight cut techniques), and direct video editing practice themed "Branding Sekolah SMK Grafika" using the CapCut application, along with the application of visual branding elements such as typography and audio balancing. The results of the activity indicate a significant improvement in the students' technical competence and creativity in the video editing process. Participants proved capable of applying precise image cutting techniques, using functional transitions for a cohesive storyline, and aligning musical instruments with narratives. Furthermore, the students successfully produced outstanding digital content that integrated complex motion graphics elements, indicating their ability to adopt creative industry work standards.