Pemanfaatan Sosial Media melalui Marketplace Facebook pada Penjualan Mobil Bekas dengan Penerapan Etika Bisnis Islam

Abstract

This study aims to describe the use of Facebook Marketplace in used car sales, analyze its impact on sales increases, and examine the application of Islamic business ethics principles in the CR Auto Car Showroom in Bengkulu City. This study uses a qualitative approach with a descriptive type of research. Data was obtained through observation, interviews, and documentation with showroom owners, online marketing sales, and consumers selected through purposive sampling. Data analysis was carried out descriptively and thematically based on the results of interviews and observations. The results of the study show that the Facebook marketplace supports marketing and sales activities. Apart from being a promotional medium and a means of conveying information, it is also able to expand the marketing reach and increase interaction between sellers and buyers with relatively low promotional costs. In practice, CR Auto Car Showroom has applied the principles of Islamic business ethics through honesty, trust, responsibility, information disclosure, and fairness. Consumers are given the opportunity to inspect the vehicle, test drive, match frame and engine numbers, and bring a personal mechanic before making a transaction. This practice shows the showroom's efforts to avoid gharar elements and build consumer trust. Thus, the use of the Facebook Marketplace accompanied by the application of Islamic business ethics not only supports marketing effectiveness and increased sales, but also strengthens consumer trust and business sustainability.