PEREMPUAN DAN KAFE SEBAGAI REPRESENTASI GAYA HIDUP PEREMPUAN DI KOTA TERNATE
DOI:
https://doi.org/10.59966/jsph.v2i2.2474Keywords:
Women, Cafe, Lifestyle, Ternate CityAbstract
Modernization and the development of information technology have brought changes in urban lifestyle patterns, including in how individuals express their lifestyles. One emerging phenomenon is the increase in community activity in cafes as new social spaces. This study aims to determine how women's activities in cafes become part of women's lifestyles in Ternate City. This study uses a descriptive qualitative approach. Data collection techniques were carried out through observation, interviews, and documentation, with female cafe visitors in Ternate City as research subjects. The data obtained were then analyzed through the stages of data reduction, data presentation, and conclusion drawing. The results show that women's activities in cafes are not only related to enjoying food and drinks, but also a means to socialize, chat, work, and spend leisure time with friends, partners, or colleagues. Cafes also become spaces that provide social and emotional experiences for women through a comfortable atmosphere, attractive interior design, and facilities such as internet access. Furthermore, social media plays a significant role in shaping women's preferences for cafes, as many visitors learn about cafes through posts on digital platforms such as Instagram and Facebook. The activity of documenting cafe visits then becomes part of the practice of self-representation in the digital space. Based on the consumer society perspective put forward by Jean Baudrillard, this phenomenon demonstrates that cafes not only function as functional consumption venues but also possess symbolic value related to social identity and modern lifestyles. Thus, cafes can be understood as social spaces that represent the lifestyles of modern women in Ternate City.
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