About the Journal

Bisma: Journal of Business and Management is a journal that publishes the results of research, studies, and analysis related to the field of business and management, covering various theoretical and practical topics. The scope of this journal includes:

1. Business theory and policy, both micro and macro, in a global and national context.
2. Business strategy and strategic planning, including competitive analysis and risk management.
3. Operational management, supply chain management, and improving quality and operational efficiency.
4. Human resource management, career development, leadership, and performance management.
5. Corporate finance, investment management, financial statement analysis, and financial policy.
6. Marketing, including consumer behavior, brand management, and innovations in digital marketing and social media.
7. Change and innovation management, and organizational adaptation to market and technology dynamics.
8. Corporate governance, business ethics, and corporate social responsibility (CSR).
9. Entrepreneurship and business innovation, including case studies of small and medium enterprises (SMEs), and technology-based business development.
10. Risk management, crisis management, and organizational resilience in the face of market uncertainty.
11. Development of research methods and techniques in business and management.
12. Sustainable business practices, as well as the contribution of business to sustainable development and green economy.

The journal accepts articles related to theory, application, and recent research in business and management, with the aim of enriching knowledge, practice, and scientific development in this field.